MISHAWAKA, IND., July 19, 2013 - Bethel College announces the release of a new visual identity for the athletic program. The new set of unified marks maintains and honors the tradition of the Bethel Pilots while creating a look and feel that will move the college forward. They include several versions of a pilot standing at a ship's wheel along with a custom font to be used with the logo.
The process of creating the marks began almost two years ago and included input from more than 65 alumni, students, faculty, staff and administrators. The new visual identity was designed and developed by Rickabaugh Graphics, a company nationally recognized as an expert in collegiate athletics branding with clients such as Texas A&M University, University of Wisconsin, University of Connecticut and many others.
"This will strengthen the recognition of Bethel and our athletic program and give us a consistent identity for our teams," says Athletic Director Jody Martinez ('90). "We've always been the Bethel Pilots, but we've never had an official visual image of a nautical pilot. This will expand the reach of Bethel College athletics and create even more excitement for students and fans."
While the Bethel College motto will remain "Forward, with Christ at the Helm," the new representation for the athletic program of the pilot and the ship's wheel signifies Christ's command to be His hands and feet.
"Christ will always be 'at the helm' for Bethel College and for each of us as we navigate through life, but He also empowers us and expects us to act on His behalf," says Shawn Holtgren ('95), vice president for student development. "We've all been commissioned to take the wheel as pilots, being enabled by the Holy Spirit to impact the world around us."
to see the new artwork, which will be rolled out this fall on athletic uniforms and across campus. Apparel and merchandise with the new look will soon be available in our campus store and online at BethelBookstore.com
To request permission to use any of these trademark images or request licensing, contact Assistant Athletic Director Chris Hess (hessc@BethelCollege.edu) or Assistant Vice President Randy Beachy (beachyr@BethelCollege.edu).
Bethel College is an accredited Christian college offering associate, bachelor's and master's degrees in more than 70 areas of study. The current enrollment of more than 2,000 includes students from 34 states and Puerto Rico, 19 countries, more than 25 denominations and 16 percent from culturally diverse backgrounds. Scholarships are available based upon a variety of factors including academic achievement, talent in the arts or athletics, ethnicity and church affiliation. In addition to its beautifully wooded 75-acre main campus in Mishawaka, Ind., Bethel also offers specific academic programs at sites in Elkhart, Ind., Fort Wayne, Ind., Dowagiac, Mich., and St. Joseph, Mich. Nursing programs are also offered in cooperation with Grace College in Winona Lake, Ind. Connect with Bethel online at BethelCollege.edu, or via Facebook (Facebook.com/BethelCollege), Twitter (Twitter.com/BethelCollegeIN), YouTube (YouTube.com/BethelCollegeIndiana) and Instagram (Instagram.com/BethelCollege).